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Why a Customer Data Maturity Assessment is critical to boosting customer retention & value
We live in a world where customers demand great experiences, flexibility and have more choice than ever before. They're informed and they vote with their feet and their phones. They [...]
Create a Data-Driven Culture: A Guide to Understanding and Leveraging Data for Customer Success
When data culture is understood and prioritised, it leads to better business results and underpins customer centricity and customer retention. What is data culture? A data culture is the set of [...]
Why your DTC eCommerce brand needs a Customer Data Platform
A Customer Data Platform (CDP) is a powerful tool in a Direct To Customer (DTC) brand’s technology stack. A CDP harmonises data from multiple sources to create a foundation on which [...]
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