19 Dec

Why a Customer Data Maturity Assessment is critical to boosting customer retention & value

2023-06-03T12:34:23+00:00Monday 19th December 2022|

We live in a world where customers demand great experiences, flexibility and have more choice than ever before. They're informed and they vote with their feet and their phones. They expect service, they want quality and they're vocal when [...]

11 Dec

Create a Data-Driven Culture: A Guide to Understanding and Leveraging Data for Customer Success

2023-06-04T08:27:59+00:00Sunday 11th December 2022|

When data culture is understood and prioritised, it leads to better business results and underpins customer centricity and customer retention. What is data culture? A data culture is the set of values, behaviours and processes that teams follow to [...]

4 Dec

Why your DTC eCommerce brand needs a Customer Data Platform

2022-12-04T18:29:33+00:00Sunday 4th December 2022|

A Customer Data Platform (CDP) is a powerful tool in a Direct To Customer (DTC) brand’s technology stack. A CDP harmonises data from multiple sources to create a foundation on which intelligent first party campaigns can deliver brilliant customer [...]

27 Nov

Multiply Your Revenue With Better Customer Analytics

2022-11-27T15:07:29+00:00Sunday 27th November 2022|

Customer analytics is the key to unlocking actionable insight that can multiply your revenue. In this blog post we cover the key benefits and outcomes from investing your valuable resources in customer analytics. Let’s get started. What is Customer Analytics? [...]

20 Nov

Why Business Intelligence & Dashboards Are Essential To Improve Business Results.

2022-11-27T13:40:15+00:00Sunday 20th November 2022|

Data permeates the whole business but the biggest challenge faced today is getting to the valuable insight that inspires the business to take meaningful action. Presenting data in a stunning Business Intelligence (BI) dashboard with a slick user experience [...]

13 Nov

How to deliver brilliant customer experience & engagement

2022-11-13T21:01:33+00:00Sunday 13th November 2022|

In today’s blog post, we explore what it takes to deliver brilliant customer experience (CX) and long-term engagement. Brands that understand this importance, invest in meaningful and measured ways that focus on the short term and long term. These [...]

6 Nov

MarTech & Customer Data Platform Enablement will help you supercharge Marketing ROI

2022-11-06T20:23:06+00:00Sunday 6th November 2022|

Marketing Technologies (MarTech) and Customer Data Platforms continue to evolve at speed and consumer brands must keep up. This poses many challenges for brands. From being distracted by the shiny new innovations that are marketed so brilliantly across the [...]

30 Oct

Why Boosting Customer Conversion Needs Actionable Insight on Customers & Data

2022-11-05T09:07:57+00:00Sunday 30th October 2022|

From a place of curiosity and building on Step 1’s business strategy, goals and culture in mind, this Step 2 ensures we have an accurate and balanced perspective from which to propel the business forwards. In this blog post [...]

23 Oct

Six Powerful Marketing Themes From Moderating The CMO Summit – What is top of mind for marketing leaders today?

2022-10-23T20:59:47+00:00Sunday 23rd October 2022|

Our founder Daryl was invited to moderate the Chief Marketing Officer (CMO) Summit by Inspired Business Media. Content from the day was curated based on the latest CMO research and the needs of marketing leaders as we look to [...]

16 Oct

Why Business Strategy, Goals & Culture Boost Customer Conversion

2022-10-16T17:13:15+00:00Sunday 16th October 2022|

The cost of living issues continue to mount and consumers continue to feel the pressure. But it's not all doom and gloom. Against this backdrop, many organisations do thrive. They stop focusing on what they can't control and double [...]

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