We live in a world where customers demand great experiences, flexibility and have more choice than ever before. They're informed and they vote with their feet and their phones. They expect service, they want quality and they're vocal [...]

When data culture is understood and prioritised, it leads to better business results and underpins customer centricity and customer retention. What is data culture? A data culture is the set of values, behaviours and processes that teams follow to [...]

A Customer Data Platform (CDP) is a powerful tool in a Direct To Customer (DTC) brand’s technology stack. A CDP harmonises data from multiple sources to create a foundation on which intelligent first party campaigns can deliver brilliant customer [...]

Customer analytics is the key to unlocking actionable insight that can multiply your revenue. In this blog post we cover the key benefits and outcomes from investing your valuable resources in customer analytics. Let’s get started. What is Customer Analytics? [...]

Data permeates the whole business but the biggest challenge faced today is getting to the valuable insight that inspires the business to take meaningful action. Presenting data in a stunning Business Intelligence (BI) dashboard with a slick user experience [...]

In today’s blog post, we explore what it takes to deliver brilliant customer experience (CX) and long-term engagement. Brands that understand this importance, invest in meaningful and measured ways that focus on the short term and long term. These [...]

Marketing Technologies (MarTech) and Customer Data Platforms continue to evolve at speed and consumer brands must keep up. This poses many challenges for brands. From being distracted by the shiny new innovations that are marketed so brilliantly across the [...]

From a place of curiosity and building on Step 1’s business strategy, goals and culture in mind, this Step 2 ensures we have an accurate and balanced perspective from which to propel the business forwards. In this blog post [...]

Our founder Daryl was invited to moderate the Chief Marketing Officer (CMO) Summit by Inspired Business Media. Content from the day was curated based on the latest CMO research and the needs of marketing leaders as we look to [...]

The cost of living issues continue to mount and consumers continue to feel the pressure. But it's not all doom and gloom. Against this backdrop, many organisations do thrive. They stop focusing on what they can't control and double [...]