We live in a world where customers demand great experiences, flexibility and have more choice than ever before. They're informed and they vote with their feet and their phones. They expect service, they want quality and they're vocal when they don't get it, or they just leave. The pressure [...]

When data culture is understood and prioritised, it leads to better business results and underpins customer centricity and customer retention. What is data culture? A data culture is the set of values, behaviours and processes that teams follow to support the collection, management and use of data in an organisation. [...]

A Customer Data Platform (CDP) is a powerful tool in a Direct To Customer (DTC) brand’s technology stack. A CDP harmonises data from multiple sources to create a foundation on which intelligent first party campaigns can deliver brilliant customer experiences. This blog post discusses why you need a CDP to [...]

Customer analytics is the key to unlocking actionable insight that can multiply your revenue. In this blog post we cover the key benefits and outcomes from investing your valuable resources in customer analytics. Let’s get started. What is Customer Analytics? Customer analytics is the process of tracking and analysing the behaviour [...]

Data permeates the whole business but the biggest challenge faced today is getting to the valuable insight that inspires the business to take meaningful action. Presenting data in a stunning Business Intelligence (BI) dashboard with a slick user experience is all well and good, but if the data coming in [...]

In today’s blog post, we explore what it takes to deliver brilliant customer experience (CX) and long-term engagement. Brands that understand this importance, invest in meaningful and measured ways that focus on the short term and long term. These brands go beyond short term gain and seek to build long [...]

Marketing Technologies (MarTech) and Customer Data Platforms continue to evolve at speed and consumer brands must keep up. This poses many challenges for brands. From being distracted by the shiny new innovations that are marketed so brilliantly across the industry, to using only a portion of technologies currently in the [...]

From a place of curiosity and building on Step 1’s business strategy, goals and culture in mind, this Step 2 ensures we have an accurate and balanced perspective from which to propel the business forwards. In this blog post we underline the value of customer & market insight as well [...]

Our founder Daryl was invited to moderate the Chief Marketing Officer (CMO) Summit by Inspired Business Media. Content from the day was curated based on the latest CMO research and the needs of marketing leaders as we look to the year ahead. Daryl and the Inspired Business Media team were [...]

The cost of living issues continue to mount and consumers continue to feel the pressure. But it's not all doom and gloom. Against this backdrop, many organisations do thrive. They stop focusing on what they can't control and double down on what they can control. This is the first in [...]

I recently took part as a Judge for the Data & Marketing Association (DMA) Awards 2022, for the third year running. In this blog post, I share my thoughts on what it takes to make the shortlist and importantly, what you need to think about as you deliver your best [...]

The Evans Apparel Story Challenge When global retail group City Chic Collective (ASX: CCX) acquired long-established UK fashion brand Evans from Arcadia Group in 2021, they immediately recognised the challenge: how could we quickly deliver value to the customer and business when the customer data had been neglected for years? [...]